Many plumbing companies would love to show up on top of the SERPs when someone types in the word "plumbers near me” because it is so specific, and if your in Los Angeles, Van Nuys, Woodland Hills, CA or any other city, the major search engines will know which plumbing companies services your area and provide you with the best possible search results. But if your local plumbing company that doesn’t promote itself online than your unlikely to show up on the top of Google, Bing, Yahoo or any other search engine very often, so you'll miss out on a lot of potential new business.
It’s not hard to show up on the top of the SERPs but you need hire a professional who has experience working with PPC (also called pay per click), and SEO (also called search engine optimization). These online marketing individuals geeky out on everything related to online marketing. Just make sure who ever you hire cares about your plumbing business because it’s vital to the success of your business.
I can tell you from experience that I have seen many plumbing companies across the US grow exponentially by just promoting themselves on Google, Yahoo and Bing’s PPC programs. I have also seen these plumbing company's online marketing budget increase from $2,000 to $3,000 per month, to a year later these same companies are now spending over $30,000 per month on Google, Yahoo and Bing, that should give you a good indication how important it is to been seen on these major search engines. If your a plumbing company I strongly recommend you hire a professional online marketer who has a deep understanding of online marketing so they can help you grow your plumbing business online.